Facing challenges in scalability, flexibility, and consistency across devices, BigCommerce’s primary site navigation was in need of a redesign. I had the opportunity to lead our team in finding a solution that addressed these issues by creating a flexible, scalable UI that can support BigCommerce’s growing needs while prioritizing the needs of our end users.
My involvement
Web/UX Strategy
UX Design
UI Design
This redesign resulted in a 16% reduction in bounce rate, showing increased engagement with the new navigation in single and repeat user sessions. It also resulted in a 2.2% increase in demo requests via the navigation, as well as a 12.5% increase in lead generation on core pages linked in the navigation.
Done in collaboration with:
Ryan Sheridan (UI/UX Design), Josh Jennings (CRO/UX Research & Testing), Ivy Pollock (Web Strategy)