A major part of this project involved applying the new brand visuals to BigCommerce’s website while addressing the lack of organized messaging and content for the mid-market and enterprise audience. Analytics and feedback highlighted several key areas of focus needed to successfully reach this audience including product solutions categorized by industry and use case, product features and services, customer case studies, and partner networks. We focused on creating a cohesive experience by aligning the information architecture with the needs of our end-users. We also developed a robust new design system complete with components, blocks, layouts, and templates that could be used for both core web experiences and demand marketing efforts.